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A No-Fun Zone Listen, hotel marketers: nobody smiles at the gym. The gym is a No-Fun Zone. People don’t go to the hotel fitness center to chitty-chat like that; they go to the hotel bar. You’re practically begging us to expose a Photo Fakeout with this kind of thing. That said, allow us to do…
On the left is the image used by the California Hotel and Casino in Las Vegas to promote their Deluxe King rooms. On the right is a photo of the same type of room, um, in real life. Although we found the off-the-strip property to be clean, comfortable and quiet (appealing qualities for plenty of…
Last week, we showed you what clever cropping can do. This week, we show you how hotels Photoshop out unsightly objects. We think The Essex House Hotel in South Beach, Miami is a great value — but we’re not big fans of their Photoshopped marketing photos. Both the hotel exterior photo and the pool photo…