The hotel entrance looks like a converted warehouse with large arched windows opening into an open-plan cafe. Guests enter from a grungy side street, just off the main strip of Haymarket. The tall curved reception desk doubles as a cafe counter set with a bowl of free apples for the taking. The tiled walls, assortment of chairs, and large wooden share table create a community vibe. The color palate is mostly off-white with accents of lime green in some chair cushions and lamp shades. The hotel is geared to couples or singles with expensive taste on a budget; small guest rooms and a lack of privacy in the bathrooms doesn't appeal to families.

This is convenient stepping stone to Soho and London’s Theatre District. Guests are a five-minute walk to Leicester Square and the Piccadilly Tube which is a direct line to Heathrow Airport. In the center of the West End, theaters including Her Majesty's theatre, the Theatre Royal, and the Prince of Wales Theatre are all within a two-minute walk. Embankment Pier is a 15-minute walk for guests wanting to take a boat along the River Thames. There are plenty of local restaurants available; most are full up with tourists during the day and pre-theater enthusiasts in the early evening. For nightlife Leicester Square is only a short walk from the hotel as is Gordon's Wine Bar, which is well-known as the oldest wine bar in London. Note that there isn't any parking available at the hotel but Titan Parking is only a two-minute walk away. 

Rooms are small and clean, and considering the post code, are reasonably priced. The decor is akin to a masculine bachelor pad, with gray and black tones, minimal furniture, and wood paneling. Glass walls between the bedroom and bathroom help to extend the space but don’t leave room for much privacy. Rooms are most suitable for light travelers as no wardrobes are provided, though there are some hangers for clothes on the wall. All rooms are equipped with large plasma flat-screens and free Sky TV. In addition there's free Wi-Fi, filtered water, and coffee- and tea-making facilities. As this building is a converted office block, Z Inside Double and Inside Queen Rooms have no windows. For a splash of extra cash Z Double and Queen Rooms afford guests a room with a window and more space. Six wheelchair accessible rooms are available for guests on request. 

For guests looking for on-site activities, this isn't the right hotel. There's no gym, meeting facilities, pool, or family features. The entertainment lies on the hotel's doorstep with galleries, theaters, and restaurants galore. The hotel has all the basic overnight necessities covered including free Wi-Fi, Z Cafe, and free wine and cheese in the evenings. Z Cafe serves fresh sandwiches, salads, and warm savory eats for lunch and dinner. For a small fee the continental buffet breakfast includes a selection of cereals, fresh pastries, fruit and croissants, as well as the traditional english bacon roll.