This modern and clean hotel is part of the Premier Inn chain, and it's full of bright and cheerful public spaces. Guests are greeted by bold purple walls announcing Premier Inn’s “Good Night Guarantee.” The color is used prominently on other walls, signage, hallway carpeting, and as trim for tan leather sofas that rest along lobby walls. A trio of kiosks enables guests to express check-in. Large, photographic wall murals of the nearby British Library and other London landmarks are eye-catching and help adorn the space. The Thyme restaurant and bar is a pleasant spot. Its painted light green and lavender, and there's lots of space and several cozy and comfortable seating arrangements that provide privacy. Given the busy street outside, this is a surprisingly quiet and comfortable hotel. It attracts both business travelers and tourists who want to stay in central London without busting their budgets. 

The Premier Inn is located on the very busy Euston Road in the heart of King’s Cross, one of London’s central transport hubs. The road has heavy traffic at all hours and is surrounded by large office buildings and other hotels. The King’s Cross/St Pancras underground station is a five-minute walk from the hotel, and the Euston Station is seven minutes on foot in the opposite direction. Several restaurants are between the hotel and stations, with the closest eateries being just one minute away. A pub and a Starbuck’s are adjacent to the hotel. Notable attractions within walking distance include The British Library (two minutes), The Brunswick shopping mall (eight minutes), and College University London (nine minutes). Most of London’s top attractions can be reached in 20 to 30 minutes via the tube, including Kensington Palace, British Museum, St. Paul’s Cathedral, Westminster Abbey, Buckingham Palace, and the Tower of London. Both airports (Heathrow and Gatwick) are approximately 45 to 60 minutes away. The closest overnight parking is a 10-minute walk, and it’s expensive. 

Guest rooms are clean and generously sized by central London standards, and come in various configurations that include Single, Double, and Triple Rooms. Much like the hotel itself, the decor in the rooms is chain-like and cheerful, utilizing shades of purple, white, and light natural wood. Two shades of purple are used for the solid carpet, bed throws, decorative pillows, and padded headboards. The chaise lounges are also purple (some rooms have brown upholstered armchairs instead). Walls are white, as are the duvets that cover the comfortable Hypnos mattresses. Floral artwork hangs on the walls, for a splash of color. The matching light wood furniture includes desks, upholstered desk chairs, side tables, bureaus, and wall panels that frame the headboards with built-in nightstands. Standard amenities include coffeemakers, flat-screen TVs, free Wi-Fi, and USB and various other media plug-ins at the desks. 

Bathrooms are a comfortable size and are as bright as the rooms, with white ceramic tile walls with purple accents. White ceramic vanities have shelf space for personal items, and the shower/tub combos feature rainfall shower heads. A small amount of the rooms only have showers. Guests consistently praise the rooms for being quiet despite the busy road below. Views of the surrounding office buildings and street below are quite nice in some rooms. Note that bedroom windows don't open. 

Features at the Premier Inn are a bit limited, which is fine for most guests that want to spend their time out exploring. The Thyme restaurant and bar are the most attractive features at hand. The restaurant serves breakfast and dinner, but is closed for lunch. The focus is comfort food like burgers, pizzas, and steaks. Breakfast options include a full hot buffet. Breakfast is not included in standard room rates, but the hotel offers a “Meal Deal” that provides breakfast and a dinner at modest rates. Meeting and luggage storage space are available, as are valet dry cleaning and concierge services. The front desk is staffed 24 hours and has a safe deposit box for guest use. Express check in is offered at registration kiosks. Free Wi-Fi is accessible throughout the hotel.