Alda Hotel Reykjavik is a centrally located city hotel with modern Scandinavian-style interiors. Guests are welcomed into the small lobby with dark tiled floors and a standard reception desk. The lobby then leads into a more welcoming lounge space with wooden floors and eclectic collection of wonderfully curated mismatched furniture and decor -- like only the Scandinavians can do. On the other side is a funky modern barber, with white and red mosaic windows, red and gold stars hanging from the roof, modern bare light-bulb lights, and traditional leather barber chairs. The Barber Cafe is yet another unique space with a slightly more industrial vibe, including exposed ceiling, large windows looking out onto the street, combination of cafe-style and more formal-style seating, and central bar with low hanging light fittings. The atmosphere here is fun and relaxed. Guests are mostly made up of leisure travelers (particularly those wanting to shop), and a few business travelers passing through.

Located on the eastern part of Reykjavik's main shopping street, Laugavegur, Alda Hotel Reykjavik is ideally located for tourists looking to shop. There are also numerous dining facilities within the nearby vicinity, along with a few grocery stores. It's a six-minute walk to Hallgrimskirkja Church, a 15-minute walk to Reykjavik Art Museum, and a 16-minute walk to Lake Tjornin. The heart of downtown, where most of the lively nightlife takes place, is about 15 minutes on foot. The start of the Sculpture and Shore Walk along the northern coastline is about a 15-minute walk away, while the Nautholsvik Geothermal Beach is 11 minutes by car. The Hlemmur Bus Stop is four minutes on foot, where the pick-ups/drop-offs from the airport coaches take place. There is no on-site parking, and the nearest public parking spot is just a three-minute walk away (at Laugavegur 94). It's less than a 10-minute drive to Reykjavik Domestic Airport and a 45-minute drive to Keflavik International Airport.

Most of the 64 rooms here are quite small, but they're pleasant, with a clean, modern Scandinavian feel. Expect wooden vinyl floors with brightly-colored carpets, dark gray walls, white curtains, minimalist furniture, various corner chairs, fun patterned throw cushions, and contemporary light-fittings, artwork, and decor. Room varieties range from Single Rooms through to Family Rooms and larger suites; some rooms open up onto a shared balcony. Suites include a more eclectic collection of furniture and decor, with a separate living area. Amenities in all rooms include flat-screen TVs, tea- and- coffee-making facilities, desks, safes, mobile phones (with pre-loaded airtime and data), and free Wi-Fi. Rooms don't have air-conditioning, but radiators keep the rooms warm. Bathrooms include a modern, minimal design and come with walk-in showers (some also include tubs), hairdryers, and Soley toiletries. Bathrobes and slippers are provided.

There's a buffet breakfast each morning with a range of hot and cold options, including eggs, potatoes, sausages, waffles, cereals, Icelandic yogurt (skyr), smoked salmon, and fruits (not included in room rates). There's also the option for a grab-and-go breakfast for guests heading out early. The hotel's restaurant, Brass Kitchen & Bar, offers a small menu of traditionally-inspired meals, desserts, and drinks; with daily happy hour. Barber Cafe serves a variety of beverages, along with a selection of handmade HR Chocolates.

There's a small fitness center, Alda Fitness Center, with modern cardio and weight-training equipment, sauna, and a hot tub; plus free towels. In-room massages are available upon request and there is a modern on-site barber. All guests receive an Android 4G phone for use while at the hotel, which enables guests to make calls and use of the already installed apps for navigation and finding nearby attractions and facilities. Free Wi-Fi is available throughout the property. Additional features include an internet-connected computer, luggage storage, and concierge serves. On-site parking is not available.