If IKEA launched a minimalist hotel, it would look just like this. The nine-story, boxy, modern building sits on a busy street in an area popular among tourists. Upon entering, guests are confronted with a lime-green wall with arrows directing them toward self-automated check-in machines, rather than a reception desk. While there is an office next door with a staff member who can help with complications, humans do not provide the services at the Max. There are lime-green elevators and an uber-modern lounge area open all day and night with vending machines -- offering food, drinks, and toiletries -- in lieu of a restaurant or shop. The lounge has plenty of grey-colored, cushioned seating around small white tables, counter seating against the windows, and lime-green vinyl chairs. There are a flat-screen TV and single computer terminal for guest use in the lounge. Guests may also use the locker room for a fee, as well as a communal iron. 

The hotel is situated directly opposite the Hotel Le Plaza, on one of the major roads running through the center of Brussels, and is surrounded by shops, restaurants, and many other hotels. This area is popular with both tourists and locals, as it's within a 10-minute walk of the financial district, and one of the major pedestrian shopping districts is just two minutes away on the next block. It's about a 15-minute walk to reach the main square and the old center, and a 15- to 25-minute walk to arrive at Grand-Place, the Royal Palace, and the Museum Quarter. The hotel doesn’t have its own parking, although there are multi-story parking options within a five-minute walk. The Rogier Underground Station, for easy access to the city, is a few minutes' walk away. 

Although spartan, with no wall art or accessories of any sort, the guest rooms are modern and comfortable. All are bright with large windows; some, particularly corner rooms, have spectacular views of the city. Each has a large flat-screen TV with a variety of channels (for a fee). Decor includes black-and gray-striped carpeting, sleek gray headboards, and clean white walls and bedding. Beds have soft, high-quality mattresses, and there are small, high-tech reading lights affixed to the headboards. Lime green makes another appearance in the form of an armchair, which sits before a tiny, vaguely futuristic metal desk. Bathrooms are clean and modern but small; each has white tile, a glass-door stall shower with rainfall showerhead, toilet, small sink, and hairdryer. Wi-Fi is not included in the rooms, and the signal is often weak or non-existent even when guests pay for it. 

Wi-Fi is acquired via cards bought in one of the 24-7 lounge vending machines, and is not altogether reliable. The lounge vending machines also sell a variety of items, including snacks (from fresh fruit to sandwiches), hot and cold alcoholic and non-alcoholic drinks, toiletries, quilts, pillows, and extra room-cleaning service. The lounge has a large flat-screen TV for guest use, as well as a small business center comprising a computer with Wi-Fi and a printer. There are no safes in rooms, but a locker room for guests is available for a fee. The communal iron and a shoe-shine machine are both free. There is no hotel restaurant, bar, or parking.